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SERVICES

#1. TRADE MARKETING

TRADE MARKETING RETAIL

1 Category management

2 Planograms

3 Assortment analysis and optimization

4 Point-of-sale plan: promotions and tastings

5 Accompanying KAM for major accounts

6 Competitive analysis

TRADE MARKETING ONLINE

1 AMAZON Vendor & Seller

2 Market & Player Audit

3 Scorecard of situations and opportunities

4 Definition and activation of promotional plans

5 Optimal assortment definition and management

6 Prime intelligence

7 Visibility management in players

8 Direct relationship and management with major e-commerce companies

#1. TRADE MARKETING

TRADE MARKETING RETAIL

Category management
1 Management by catergories
Planograms
2 Planograms
Assortment analysis and optimization
3 Assortment analysis and optimization
Point-of-sale plan: promotions and tastings
4 Point of sale plan
Accompanying KAM for major accounts
5 KAM accompaniment
Competitive analysis
6 Competitive analysis

TRADE MARKETING ONLINE

AMAZON Vendor & Seller
7 Amazon vendor & seller
Market Audit & Player
8 market & player audit
Scorecard of situations and opportunities
9 scorecard
Definition and activation of promotional plans
10 definition and activation of promotional plans
Optimal assortment definition and management
11 assortment management
Prime intelligence
12 Prime intelligence
Visibility management in players
13 Visibility management in players
Relationship and direct management with the main e-commerce companies.
14 elation and direct management with e-commerce

#2. COMMERCIAL & INTERNATIONAL DEPT. FMCG.

We work as a consumer sales department, with our own KAM & Back office team. We have sales teams in:

  • Spain, Portugal, Germany and Poland

We establish a work methodology
contrasted of 3 phases:

  • Phase 1: Contact team: Sending presentation, telephone follow-up with buyers and closing appointments.

  • Phase 2: Commercial visit, commercial negotiation, closing of templates.

  • Phase 3: Introduction of references and maintenance of sales according to objectives.

#3. OWN OR SHARED GPV EQUIPMENT

WE PROVIDE THREE BASIC POINTS

KNOWLEDGE

Types of establishments, frequency of visits, interlocutors, sales potential by category.

TECHNOLOGY

Own App (App | conexa®) and specific designed to optimize time and get the best information.

OUTSOURCING

Comprehensive HR management, with more than 3900 PVs visited per month. Personnel by zones and GPVs coordinator by project.

STEPS TAKEN DURING EACH VISIT

  • Negotiations with section managers: product registrations, display and tasting, promotions, incident resolution.
  • To achieve the fulfillment of the agreements of the Central Offices regarding assortment, PVP's, implementation, promotions, exhibition.
  • Photos of all the steps, news, competition.
  • Information and photos in APP available at the moment.
  • Direct WhatsApp chat with customers.

#4. MANAGEMENT TOOLS

Application for point of sale management. Make the right decisions with the most complete information. Useful and easy for GPVs and KAMs.

  • conexa® App.
  • All in one.
  • Easy.
  • Quickly.
  • Economic.
  • Insurance.
OUR DIFFERENCE IS CALLED "EXPERIENCE

More than 25 years leading projects of Trade Mkt. & point of sale projects. More than 15 years as a company, 100% focused on our clients' results. Every day we visit the main FMCG chains with our team of GPVs. We contact all FMCG chains in our commercial projects in Spain, but also in Germany, Poland and Portugal.

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